But Our clients find us almost solely through Google search or word-of-mouth, or both, and we hear similar ratios from local businesses. Indeed, we are regularly pitched by the various yellow page providers to advertise Eternity Web. Our clients who do advertise in print phone directories spend an average of $6,000 per year for their display ads. Yellow Pages Ads Are Much More Expensive Than Online Marketing ![]() So, here are the Top 4 Reasons why Eternity Web's clients should invest in inbound marketing, not the yellow pages:ฤก. Forbes discusses the reasons why it suggests that only select local businesses should expect good ROI from yellow pages, and why it's likely that your business would benefit more from investing in online marketing and pay-per-click advertising. Most importantly, determining your return on investment, or ROI, for your yellow pages ads can be difficult, whereas it is easy to calculate your exact costs and earnings from online marketing. With increased usage by the phone book's core audience (43% of senior citizens and increasing daily, according to Pew Internet Research), online searches will become more important, and, conversely, yellow pages will be used less and less. This is especially true in 2014, when online usage continues to expand, including in huge leaps among the demographic most likely to use phone directories: older Americans. ![]() Our answers to each of those questions has historically been "It depends", but we can say with certainty that in most cases, unless the service or product you provide is super-local, it's not a wise investment to purchase display ads in phone directories. Just since the turn of the calendar year to 2014 three short weeks ago, we have fielded no fewer than a dozen calls from prospective new clients and many more from existing clients asking some familiar questions: Should I re-up with the Yellow Pages (or Superpages, or Yellow Book, etc.)? Should I consider spending money on pay-per-click ads? Should I invest in inbound marketing programs?
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